Auto Parts: From Price War to Intent War in Google Ads

01

Challenge

The account relied on broad category terms, costs rose every year, and many inquiries came from retail buyers or competitors. Landing pages had only company introductions, with no fitment or certification information, making follow-up expensive.

02

Solution

Rebuilt keywords around vehicle/application, part and certification/MOQ. Created different landing pages for wholesale, repair and brand clients. Configured form fields and GA4 events to classify inquiries, and fed sales feedback into monthly negative keyword and bid decisions.

The account relied on broad category terms, costs rose every year, and many inquiries came from retail buyers or competitors. Landing pages had only company introductions, with no fitment or certification information, making follow-up expensive.

What we did

Rebuilt keywords around vehicle/application, part and certification/MOQ. Created different landing pages for wholesale, repair and brand clients. Configured form fields and GA4 events to classify inquiries, and fed sales feedback into monthly negative keyword and bid decisions.