Clicks, few inquiries
Unclear intent, mismatched landing pages and wasted spend on irrelevant queries.
PAID ADVERTISING / SEM
Google Ads & SEM
Intent-led accounts, creative and landing pages that turn clicks into qualified inquiries — not just traffic.
- Account and keyword structure
- Search / PMax / remarketing
- Creative and landing pages
- GA4 and conversion tracking
- Negative keywords and waste control
- Monthly performance review
Cheap clicks are not a result. Cost per qualified inquiry is the metric.
THE PROBLEM
Why more effort is not producing more growth
The problem is rarely effort. It is one or more links in the chain that never connected.
Messy account structure
Campaigns, ad groups and keywords do not map to pages or conversion goals, so performance is unreadable.
Inaccurate tracking
Forms, calls and inquiries are not recorded correctly; platform data disagrees with sales feedback.
Set and forget
No search-term, negative-keyword or bid reviews after launch, so costs drift.
WHAT YOU GET
What we actually deliver
From diagnosis to execution and review, every item has a concrete output — not a list of vague recommendations.
01
Account diagnosis and structure
Map markets, product lines and purchase intent, then rebuild campaigns and ad groups.
02
Keywords and negatives
High-intent, competitor, long-tail and negative keyword lists to control waste.
03
Creative
Responsive search ads, headline and description testing, aligned with landing pages.
04
Landing page optimisation
Align page information, forms and CTAs with the ad promise to reduce drop-off.
05
Conversion tracking
GA4, Google Ads and CRM/form events configured and verified for accuracy.
06
Continuous optimisation
Monthly reviews of search terms, bids, audiences and budget, adjusted with sales feedback.
SERVICE PROCESS
Clear steps, from diagnosis to review
No skipped steps, no black box. Every stage has an acceptance point and a decision.
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01
Diagnose
Review product, target market, buyer roles, competitors and current assets to locate the real bottleneck.
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02
Architect
Define the keyword and content pillars, channel priority, conversion path and stage metrics.
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03
Build
Ship pages, content, tracking and campaign setup so every link can be verified.
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04
Scale
Iterate campaigns, content and pages based on data, then repeat what works in more markets.
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05
Review
Use a monthly scorecard to review traffic, inquiry quality and return, then decide the next move.
WHY OEAIGC
Why teams choose OEAIGC
We do not rely on one channel. Strategy, content, technology and data sit in the same system.
Senior hands, start to finish
The same senior team diagnoses and delivers. Critical judgement is never handed to junior execution.
Built for B2B buying
Long cycles, multiple decision makers and technical products. Our method starts from this reality.
One system, not isolated tactics
Website, content, search, ads and social share the same keywords, audiences and conversion goals.
RELATED READING
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Insights
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The problem is rarely bidding. It is the misalignment between intent, promise, landing page and tracking.
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View caseFAQ
Questions about this service
If your question is not here, send it over. We reply personally.
Start with a test budget that covers core product terms and target markets, then scale based on cost per qualified inquiry. Media and service fees are separate.
Four to eight weeks usually reveals search-term quality, conversion rates and early costs, but bigger decisions should include sales feedback and a full cycle.
We cannot guarantee a fixed ROI. We commit to transparent data, continuous optimisation and joint review of inquiry quality.
It depends on the channel: paid media produces data within weeks, while SEO and GEO usually compound over 3–6 months. We agree on leading and lagging indicators before kickoff.
One-off projects are quoted by scope; ongoing work is a monthly retainer. Media spend is separate and transparent.
Book a 30-minute diagnostic call. We will share priorities and an initial point of view before any commitment.
NEXT STEP
Let us build the next growth step together
Share your product and target market. We will reply with a practical point of view within one business day.