家居建材
2500万+大屏与社媒曝光
Smart Home: An Integrated Launch Across Event, Billboard and Social
Connecting offline exposure, online content and sales follow-up around one overseas trade show.
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工业装备 某建材集团（应客户要求匿名）
Industrial Materials: Turning 20 Years of Manufacturing into Buyer-Readable Trust
Rebuilding the website around applications and project proof so scale and reliable delivery become verifiable.
01
Challenge
The group had a complex product portfolio, but the old website was organised by internal structure, making it hard for buyers to find the right material. Specifications, certifications and project cases were scattered, so overseas distributors could not use them in sales.
02
Solution
Rebuilt around three layers: industry application, material solution and project proof. Created dedicated landing pages per industry, turned certifications, test reports and project cases into downloadable, citable assets, and built a bilingual glossary to align distributors and the website.
The group had a complex product portfolio, but the old website was organised by internal structure, making it hard for buyers to find the right material. Specifications, certifications and project cases were scattered, so overseas distributors could not use them in sales.
What we did
Rebuilt around three layers: industry application, material solution and project proof. Created dedicated landing pages per industry, turned certifications, test reports and project cases into downloadable, citable assets, and built a bilingual glossary to align distributors and the website.
Distributors used to spend half an hour explaining who we are. Now they send one page link.
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the proof.
家居建材
汽车零部件
-41%单条询盘成本
Auto Parts: From Price War to Intent War in Google Ads
Stopping the chase for broad traffic and rebuilding the account around purchase intent, fitment and certification.
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