Building technical trust overseas through real applications and third-party expert voices, not specification stacking.
The product was technically advanced but little known overseas. Social content was mostly product posters with low engagement, and sales could not tell who was paying attention.
Matched six creators in industrial automation and robotics to produce tests around collaborative robot tending, welding and inspection. Ran the LinkedIn company page in parallel, moving comments and DMs into a lead tracker, and repurposed videos for the website, ads and sales emails.
The product was technically advanced but little known overseas. Social content was mostly product posters with low engagement, and sales could not tell who was paying attention.
Matched six creators in industrial automation and robotics to produce tests around collaborative robot tending, welding and inspection. Ran the LinkedIn company page in parallel, moving comments and DMs into a lead tracker, and repurposed videos for the website, ads and sales emails.
For the first time, an overseas engineer emailed us saying he saw his own factory in one of the videos.
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